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Vegas Loop - Inspired Gear
The Boring Company merch line is small but mighty, focusing on iconic designs that reference the company's achievements. The "Dig" t-shirt is a fan favorite - a simple but bold graphic of a tunnel boring machine with the slogan "Dig" underneath. Made from heavyweight 100% cotton, it's built to last through multiple tunnel tours. Price: $30. Another staple is the Basecamp hat, a structured cap with the Boring Company logo stitched in white on a black front. The adjustable strap means it fits any head size, and the low-profile brim gives it a sleek, understated look. Price: $25.
For the collectors, there's a limited edition Vegas Loop poster featuring the system map as of 2026, with all operational stations marked. Printed on 12x18 matte paper, it's a piece of history - especially as the Loop continues to expand. Price: $20.
Why 2026 Is the Perfect Time
2026 marks a milestone year for the Boring Company. The Vegas Loop added its first dedicated station at the Las Vegas Strip, and Elon Musk tweeted in March, "The Vegas Loop is going to be huge - wait till you see the next stations." That quote is featured on a commemorative sticker available in the merch store. With the system carrying over 100,000 passengers per month, the demand for official merch has never been higher. These items aren't just apparel; they're conversation starters for anyone curious about the future of urban transit.
What Makes This Merch Different
The Boring Company's aesthetic is minimalist and industrial, reflecting the no-frills efficiency of its tunnels. Unlike flashy consumer brands, these pieces let the engineering speak for itself. The "Not A Flamethrower" replica (a foam replica of the famous Boring Company flamethrower, now retired) remains a cult item for those who want a piece of the lore. Price: $25. It's a safe, decorative homage to the company's early days.
