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What the $20B Valuation Means for Fans
When a company hits a valuation like $20 billion, the hype train gets louder. Musk's social media activity has been buzzing about new projects - like the Las Vegas loop expansion and a proposed tunnel system in Los Angeles. For fans, that means more attention on the brand and more reason to own a piece of it. The official store now carries items that reference these milestones, like the "$20B Club" limited edition t-shirt (priced at $35) and a redesigned "Not-a-Flamethrower" tee ($30) with updated graphics.
Top Picks from the 2026 Collection
The Boring Company Logo Tee - $30, 100% combed cotton, available in black or white. The minimalistic logo design nods to the company's industrial aesthetic.
Boring Company Baseball Cap - $25, structured fit with embroidered logo. A subtle way to rep the brand daily.
"Occupy Mars" Hoodie - $65, heavyweight fleece with front pocket. While not strictly Boring Company, it's a fan favorite that ties into Musk's broader vision.
These items are sold through the official Elon Musk store, which also carries Tesla and SpaceX merch. The Boring Company lineup is smaller but curated - each piece feels intentional.
Why Now?
With the valuation making headlines, searches for "boring company 2026 merch" have spiked. Fans want gear that feels current. The store responded by releasing new designs that reference recent achievements, like a tunnel map print on a hoodie ($70). If you've been on the fence, now is the time to grab something before popular sizes sell out.